The 7 AI Prompts Every Agent Should Save and Use Weekly

In the fast-moving world of real estate, your time and attention are your most valuable assets. Between listing write-ups, client follow-ups, social media posts and market updates, the “nice-to-haves” often become “can’t get to”.

That’s where artificial intelligence (AI) prompts come in: simple, repeatable command-sets you feed into tools like ChatGPT (or your preferred LLM) to instantly generate high-quality outputs.

Using the right prompts weekly can free you up from tedious tasks so you can focus on building relationships, closing deals and being the expert your clients trust.
Below are 7 prompts you should save, customise, and use each week. Each includes how to tailor it, when to use it, and pro-tips to get better results.

1. Prompt #1: “Listing Description Assistant”

Prompt:

Write a compelling listing description for a [property type] in [neighborhood] with [number] bedrooms and [number] bathrooms. The key features include [list 3-4 key features]. The target buyer is [buyer demographic]. Keep the tone [professional / warm / luxury] and include a strong call to action. Limit to ~200 words.
When to use: Every time you have a new property to market.
Why it matters: A great listing description captures attention, convinces browsers to dig deeper, and sets you apart from other agents.
Pro-Tips:

Replace placeholders with real data (square footage, recent renovations, view, lot size).
Experiment with tone: a family-home vs luxury condo will use different language.
After the AI generates draft, edit for local flair—mention school districts, community vibe, or unique local amenities.

2. Prompt #2: “Social Post Generator for Open Houses / Listings”

Prompt:

Create an engaging social media post for an open house at [property address] on [date & time]. The property is a [brief description] with standout features including [2-3 key features]. Write in an enthusiastic but professional tone, include relevant hashtags, and add a clear call to action encouraging attendance.
When to use: Before open houses, new listings, or any event you want promoted.
Why it matters: Social media exposure helps generate interest, drives attendance, and helps you show-up in feeds where most prospects scroll.
Pro-Tips:

Include location-specific hashtags (#YourCityRealEstate, #WaterfrontHomesYourCity) for local reach.
Use a variant for story or reel: shorten version, add emoji or “Swipe Up” prompt if supported.
Schedule the post ahead (e.g., day before + morning of) for maximum visibility.

3. Prompt #3: “Email Reply Drafts / Client Follow-Ups”

Prompt:

Write a friendly yet professional email to a client who showed interest in [type of property/neighborhood]. They mentioned [specific concern or interest]. Explain how you can help, provide next steps, and invite a call or meeting. Tone should be [warm/informative/confident].
When to use: After showings, initial inquiries, or when clients seem “on the fence.”
Why it matters: Consistent, personalised follow-up keeps you in front of clients, builds trust, and reduces “lost lead” risk.
Pro-Tips:

Copy-paste the prompt but fill in the client’s actual concern (e.g., “concern about flood insurance in coastal zone”) to make it feel personal.
Include a link or calendar availability for booking next step—it makes action easy.
Use the AI-draft as a baseline, then add 1–2 sentences that reference the client’s name and specific situation.

4. Prompt #4: “Weekly Content / Market Explainer Script”

Prompt:

Write a script for a 3-minute video or blog post explaining [market topic, e.g., “why now is a good time to buy in [City]”, or “how rising interest rates affect home prices in [County]”] to [target audience, e.g., first-time buyers, downsizers]. Use simple language, include 2–3 key statistics, provide actionable advice, and end with an invitation to contact you for personalised guidance.
When to use: Once a week (or bi-weekly) when you produce educational content.
Why it matters: Positioning yourself as a market expert builds credibility and drives inbound leads.
Pro-Tips:

Insert local data or statistics (how many homes sold last month in your county, average days on market, etc.).
Use video for higher engagement, or convert the script to a blog post for SEO.
At the end, include a CTA like “Want a free home-valuation or neighbourhood report? Contact me.”

5. Prompt #5: “Objection-Handling & Buyer/Seller Concerns”

Prompt:

Act as a negotiation coach. I’ll give you the details of a current transaction: [brief details – e.g., buyer uncertain about timing, seller worried about price drop]. Provide a recommended approach, suggest wording for key conversations, and highlight any red-flags or opportunities.
When to use: Whenever you face a tricky negotiation, an objection from a client, or a stalled deal.
Why it matters: Real estate is as much about communication and trust as it is about property. Addressing concerns rapidly and confidently keeps deals moving.
Pro-Tips:

Provide as many details as you can (client mindset, timeline, property type, market condition).
Use the output as a guide; adapt the wording to your voice.
Reflect back to the AI responses—use them as talking-points or role-play scripts.

6. Prompt #6: “Weekly Schedule & Content Planner”

Prompt:

Help me plan my week as a real estate agent. I have [number] active listings, [number] buyer clients, and I want to create [number] pieces of content this week. Suggest a schedule that includes client follow-ups, marketing activities, prospecting time, and content creation. Also provide 5 blog or social media ideas relevant to [your market area] in [current month].
When to use: At the start of each week to keep your plan aligned and intentional.
Why it matters: Without a schedule you lose momentum. A weekly plan helps you balance tasks, content creation and client service.
Pro-Tips:

Customize it based on your reality (solo agent vs team lead, part-time vs full-time).
Use the content ideas directly as prompts for your #4 (weekly explainer) or #2 (social post).
At week’s end, review results (what got done, what didn’t) and adjust next week’s plan accordingly.

7. Prompt #7: “Reconnect & Referral Outreach”

Prompt:

Draft a short, friendly message to a past client you worked with [time span] ago. Remind them of the great experience, provide a recent market update in their neighbourhood [or value estimate], and invite them to refer someone or “catch up” over coffee. Tone: warm, appreciative, helpful.
When to use: Once per week or biweekly to stay top-of-mind with your database.
Why it matters: Past clients + referrals = consistent pipeline. Staying in touch in a meaningful way makes you the agent they remember.
Pro-Tips:

Add a personal touch (mention their property, refer to an event you shared).
Provide value (share a quick market stat or new listing in their area).
Keep it short and actionable (e.g., “If you know anyone thinking of selling or buying, I’d love to help.”).

Putting It All Together

Weekly rhythm example:

Monday morning: use Prompt #6 to map your week.
Tuesday: Prompt #3 to send follow-up emails to new leads or showings.
Wednesday: Prompt #1 & #2 to prepare your listing and social posts.
Thursday: Prompt #4 to draft your educational video/blog.
Friday: Prompt #5 if any objections or stalled deals need attention.
Saturday: Prompt #7 to send outreach to past clients and referrals.
Sunday: Review your week, refine prompts, adjust for next week.

Tips for Best Results

Save these prompts in a digital-prompt folder (Google Docs, Notion, etc).
Use them consistently; repetition builds muscle.
Always personalise: add local data (neighbourhood, market), your voice, client names.
Use the AI output as drafts—edit for accuracy, emotion, brand voice.
Monitor performance: Do your social posts get more engagement? Do you see more follow-ups? Adjust accordingly.

Final Thought

AI prompts aren’t about replacing you—they’re about empowering you. You bring the market expertise, people skills and negotiation power. The AI helps you be more consistent, faster and strategic.

Start with one prompt this week. See how much time you save. See how your clients respond. Then add another. Soon enough you’ll have a rhythm that frees you up to do the work only you can do: building relationships and closing deals.
Agents who embrace this weekly prompt practice will be the ones thriving in the coming years. Why not you?