If you’re a realtor looking to get more high-quality leads and actually close them, you need more than just “boosting a post” on Facebook. You need a Facebook ad funnel — a structured process that takes strangers from never hearing about you… to becoming ready-to-sign clients.
In this guide, we’ll break down exactly how to build a Facebook ad funnel that works in 2025 — step-by-step.
Step 1: Start with the Right Audience
A funnel is only as strong as the leads that enter it. Targeting everyone in your city won’t get you the best results. You need to narrow your audience to the people most likely to sell or buy in the near future.
For seller leads:
- Homeowners aged 30–65 in your target zip codes
- People interested in “Zillow,” “Trulia,” “Realtor.com,” or “Home Values”
- Layer in income targeting (where available) to match your ideal client profile
For buyer leads:
- Recently engaged or married
- Expecting parents (growing family needs)
- People searching for mortgage options
The narrower and more relevant the audience, the less you’ll waste on unqualified clicks.
Step 2: Create a Scroll-Stopping Lead Magnet
People don’t give you their information “just because.” You need an irresistible offer that makes them click and convert.
Examples for seller leads:
- “Get Your Free 2025 Home Value Report”
- “Find Out How Much Your Home Could Sell For in Today’s Market”
- “Top 5 Upgrades That Add $50K+ to Your Home Sale Price”
Make it clear, benefit-driven, and quick to deliver.
Step 3: Build a High-Converting Landing Page
Once someone clicks your ad, don’t send them to your homepage. Send them to a dedicated landing page that focuses only on your offer.
Your landing page should have:
- A bold headline repeating your offer
- A short form (name, email, phone)
- A clear call-to-action (“Get My Home Value Now”)
- Zero distractions (no menus, no extra links)
Pro tip: Test short vs. long pages — sellers often respond better to shorter, faster forms.
Step 4: Automate Your Lead Capture & Follow-Up
Here’s where most realtors lose money: they collect the lead… and then take hours or days to follow up.
In 2025, speed is everything — and this is where an AI Caller or automated text/email system makes you unstoppable.
- Your AI Caller instantly phones new leads within 2 minutes
- Qualifies them based on your criteria
- Schedules appointments directly to your calendar
The result? You talk only to the most motivated leads.
Step 5: Add Retargeting Ads
Not everyone will convert the first time. In fact, most won’t.
This is why you need retargeting ads — inexpensive ads shown to people who visited your landing page but didn’t opt in.
Retargeting ad ideas:
- “Still Curious About Your Home’s Value? Get Your Free Report Today.”
- “See How Much Your Neighbor’s House Sold For”
- “The Market is Moving Fast — Don’t Miss Out”
These ads cost less and convert more because the audience already knows you.
Step 6: Nurture Leads Until They’re Ready
Some leads will be ready today. Others in 3 months. Others in 6 months.
Use:
- Email drip campaigns with market updates
- Short personalized videos introducing yourself
- Monthly property value updates
The goal: stay top of mind until they’re ready to move.
Step 7: Track and Optimize
The beauty of a Facebook ad funnel is that it’s measurable. Track:
- Cost per lead
- Appointment rate
- Closing rate
- ROI
Double down on what works. Cut what doesn’t.
Example Budget Breakdown: $1,000 Spend
- $700 on lead generation ads (cold audience)
- $200 on retargeting ads
- $100 on testing new creative
Average result for optimized campaigns: 50–70 seller leads per month.
Final Thoughts
A Facebook ad funnel isn’t “set it and forget it.” It’s a system you tweak and improve.
But once dialed in, it runs 24/7 — bringing you seller leads even while you sleep.
In a competitive 2025 market, realtors who use a proper funnel with instant follow-up will dominate… and those who don’t will be left chasing scraps.